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Commercial Manager

Milan · Full time · Marketing Lead

Stage Entertainment is one of the world’s largest musical theatre producers and owners. We have offices and own theatres across Europe and produce some of the biggest titles in musical theatre. ‘Touching hearts, creating memories’ is our mission and with 3,000 brilliant, talented, diverse individuals worldwide we deliver a premium experience to those 10 million people who visit a Stage Entertainment production or venue each year.

We live, breathe and dream live entertainment, are connected by a shared passion and put our heart and soul into everything we do. We respect everyone’s talents and embrace our differences and the unique role we each play in the bigger team.

As a leading company we have the unique combination of sophisticated creative and business capabilities, while we keep pace with change, always explore new directions and look for ways to improve and innovate.

We are proud that we have recently opened Teatro Lirico, our second prestigious Venue in Milan. Together with Teatro Nazionale these 2 Milan venues offer a unique live entertainment combination.

Are you a Commercial Manager who shares our passion and dares to challenge and likes to be challenged? The Commercial Manager will report to the Managing Director of our Italian operations who is (P&L) responsible for the venue(s) and Stage Entertainment’s running productions in Italy.

The responsibilities of the Commercial Manager will include:

  • Leading and developing a strong commercial team    

  • Co-defining (with the MD and the Venue Director at HQ) an ambitious but realistic business plan for the operations in The Lirico Theatre and the Theatre Nazionale and subsequently monitoring and managing annual financial goals of this business plans specifically related to revenue streams for events, sponsoring and front of house sales;

  • Being responsible together with the Managing Director for the revenue streams of our Italian operations

  • Management of current business relationships and optimize long-term strategic partnership activation through expansion and intensifying of these relations;

  • Preparing and implementing an acquisition plan for new partners: preparation process, approaching potential new sponsors/partners, developing sponsor propositions, negotiating and drafting contracts, activation, organization, coordination and evaluation;

  • Tracking and analyzing trends in sponsor market and apply them in creative, partner propositions and activations;

  • Identifying and implementing new ways to achieve revenue and margin targets;

  • Supervising back office colleagues who co-manage activation and organization;

  • Communicate and embed partnerships within all disciplines of our Italian organization;

  • Preparation of financial analyses, reports and improvement recommendations.

Have you got …?

  • Around 10 years of experience in comparable roles

  • A proven track record in building effective partnership deals and exploitation of venues (eg would be very much appreciated experiences and partnership closed in events connected with the fashion weeks, EXPO 2015, Salone del Mobile, EICMA, MICAM, MADE EXPO, Olympics game, international celebrations, Design week, Gaming Expo etc.)

  • Strong commercial attitude and an active network of corporate partners

  • An attitude of thinking out of the box to create unexpected ways to generate revenues 

  • Experience in building customized sponsorship deals

  • Experience in working with corporate partners to jointly develop new commercial projects

  • An economic degree

  • Good knowledge of sales, events and sponsoring activities

  • Awareness of important commercial KPI’s

  • Experience in coordinating stakeholders and maintaining relationships to reach defined objectives

  • Excellent interpersonal, communication and written skills

  • Excellent Excel/Word/PowerPoint skills

  • Fluent in English

Do you own your actions and take responsibility for results, dare to challenge and like to be challenged and you do this by putting your heart and soul in it? Then we are looking for you!